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E-commerce and new formats are fueling the marketplace.
June 25, 2018
By: Melissa Meisel
The U.S. home fragrances market outpaces the previous year’s growth in 2017, with Internet sales playing an important role in the market’s performance, according to the imminent Home Fragrances: U.S. Market Analysis and Opportunities report by global market research and management consulting firm Kline. The direct sales channel advances at a rate of 10% in 2017, while candle sales through the channel grow above the rate. “This market, especially the candles category, continues to perform wel...
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